VidApp

Content Creation

Creative Strategy

B2C

Product Design

Creative Strategy

Brand Identity

2022

VidApp

Content Creation

Creative Strategy

B2C

2022

Product Design

Creative Strategy

Brand Identity

Transforming a complex, technical app builder into a plug-and-play platform that empowers creators to launch, own, and grow their brands — no coding required.

Transforming a complex, technical app builder into a plug-and-play platform that empowers creators to launch, own, and grow their brands — no coding required.

Creators lacked simple, affordable ways to launch branded video apps.

The existing builder overwhelmed non-technical users.

Reliance on third-party platforms limited ownership and growth.

No starting templates meant blank-slate paralysis.

Creators lacked simple, affordable ways to launch branded video apps.

The existing builder overwhelmed non-technical users.

Reliance on third-party platforms limited ownership and growth.

No starting templates meant blank-slate paralysis.

Creators lacked simple, affordable ways to launch branded video apps.

The existing builder overwhelmed non-technical users.

Reliance on third-party platforms limited ownership and growth.

No starting templates meant blank-slate paralysis.

Creators lacked simple, affordable ways to launch branded video apps.

The existing builder overwhelmed non-technical users.

Reliance on third-party platforms limited ownership and growth.

No starting templates meant blank-slate paralysis.

Introduced templated, guided app setup flows.

Simplified UI with clear hierarchy and calm visual design.

Reduced cognitive load with progressive disclosure and smart defaults.

Developed a scalable design system for ongoing product growth.

Introduced templated, guided app setup flows.

Simplified UI with clear hierarchy and calm visual design.

Reduced cognitive load with progressive disclosure and smart defaults.

Developed a scalable design system for ongoing product growth.

40% reduction in support tickets post-launch.

Creators launched apps in under a week (previously several weeks).

Self-onboarding unlocked scalability and freed internal resources.

Improved brand perception and product-market alignment.

40% reduction in support tickets post-launch.

Creators launched apps in under a week (previously several weeks).

Self-onboarding unlocked scalability and freed internal resources.

Improved brand perception and product-market alignment.

Empathy drives better design for non-technical audiences.

Structure and guidance enable creative freedom.

No-code doesn’t mean no design — clarity is still critical.

Simple systems scale faster and create long-term impact.

Empathy drives better design for non-technical audiences.

Structure and guidance enable creative freedom.

No-code doesn’t mean no design — clarity is still critical.

Simple systems scale faster and create long-term impact.