Ashley Keen is a multidisciplinary designer working across product design, brand identity, and creative direction. Her practice sits at the intersection of strategy and play; blending structured product thinking with expressive, experimental design. She partners with early-stage ventures, founders, and cultural projects to turn complex ideas into clear, joyful experiences across digital products, print, and the spaces beyond the screen. Her work is grounded in a simple ethos: where logic meets magic.

Ashley Keen is a multidisciplinary designer working across product design, brand identity, and creative direction. Her practice sits at the intersection of strategy and play; blending structured product thinking with expressive, experimental design. She partners with early-stage ventures, founders, and cultural projects to turn complex ideas into clear, joyful experiences across digital products, print, and the spaces beyond the screen. Her work is grounded in a simple ethos: where logic meets magic.

Ashley Keen is a multidisciplinary designer working across product design, brand identity, and creative direction. Her practice sits at the intersection of strategy and play; blending structured product thinking with expressive, experimental design. She partners with early-stage ventures, founders, and cultural projects to turn complex ideas into clear, joyful experiences across digital products, print, and the spaces beyond the screen. Her work is grounded in a simple ethos: where logic meets magic.

Ashley studied Fine Arts and Graphic Design in New Zealand, graduating with First Class Honours. Over the past decade, she’s worked across product, brand, and creative direction — collaborating on award-winning projects recognised by Best Design Awards, Good Design Awards, and Indigo Design Awards.

Rami Voss Portrait Photograph
Rami Voss Portrait Photograph