Kernel

Fintech

Creative Strategy

Product Design

Creative Strategy

Brand Identity

2020-2021

Kernel

Fintech

Creative Strategy

2020-2021

Product Design

Creative Strategy

Brand Identity

Democratising long-term investing through intuitive design, ethical principles, and experiences that teach, not tempt.

Democratising long-term investing through intuitive design, ethical principles, and experiences that teach, not tempt.

Most platforms prioritised activity and speculation over long-term growth.

Interfaces were noisy, aggressive, and alienating for new investors.

Users lacked education and confidence in their own financial decisions.

The industry’s complexity had been accepted as inevitable.

Most platforms prioritised activity and speculation over long-term growth.

Interfaces were noisy, aggressive, and alienating for new investors.

Users lacked education and confidence in their own financial decisions.

The industry’s complexity had been accepted as inevitable.

Most platforms prioritised activity and speculation over long-term growth.

Interfaces were noisy, aggressive, and alienating for new investors.

Users lacked education and confidence in their own financial decisions.

The industry’s complexity had been accepted as inevitable.

Most platforms prioritised activity and speculation over long-term growth.

Interfaces were noisy, aggressive, and alienating for new investors.

Users lacked education and confidence in their own financial decisions.

The industry’s complexity had been accepted as inevitable.

Designed a visual system anchored in whitespace, typography, and trust cues.

Simplified fund discovery and selection through guided flows.

Added gentle education touchpoints throughout the journey.

Delivered a flexible UI kit supporting both web and mobile applications.

Designed a visual system anchored in whitespace, typography, and trust cues.

Simplified fund discovery and selection through guided flows.

Added gentle education touchpoints throughout the journey.

Delivered a flexible UI kit supporting both web and mobile applications.

Increased investor confidence through intuitive UX and education.

Improved onboarding completion rates and fund selections.

Elevated Kernel’s brand perception from startup to trusted financial partner.

Built a scalable system ready to support new investment products.

Increased investor confidence through intuitive UX and education.

Improved onboarding completion rates and fund selections.

Elevated Kernel’s brand perception from startup to trusted financial partner.

Built a scalable system ready to support new investment products.

Simplicity is a strategic advantage in complex industries.

Trust is designed through tone, clarity, and restraint.

Financial products need empathy as much as precision.

Calm, consistent design supports long-term engagement and growth.

Simplicity is a strategic advantage in complex industries.

Trust is designed through tone, clarity, and restraint.

Financial products need empathy as much as precision.

Calm, consistent design supports long-term engagement and growth.