Eroad, logistics simplified.
Eroad, logistics simplified.
Eroad, logistics simplified.
Content
An intelligent logistics platform designed for the real world — cutting through legacy clutter to connect compliance, safety, and performance in one powerful tool.
YEAR
2022
ROLE
Product Designer @ Edition Group
SUMMARY
EROAD partnered with Edition Studio to reimagine their fragmented legacy platform into a unified, intuitive SaaS system for global logistics teams — combining compliance, safety, and tracking in one seamless experience. As Senior Product Designer, I led the redesign from strategy to interface, working closely with users and stakeholders to transform a complex tool into a scalable, human-centered platform that brings clarity and control to day-to-day operations.
THE NORTH STAR
Reimagine the EROAD platform from the ground up — designing a best-practice, future-fit system that simplifies fleet operations, adapts to every user type, and sets a new standard for clarity, usability, and scale. A product vision unbound by legacy constraints, built to show what great could look like — and guide the roadmap forward.
THE LANDSCAPE
EROAD’s legacy platform was bloated and complex — built on overlapping systems that demanded excessive training and slowed productivity. With users ranging from tech-savvy dispatchers to on-the-ground drivers, the one-size-fits-all interface failed to meet anyone’s needs. Information was buried, workflows rigid, and friction was felt across every industry it served — from refrigerated freight to waste transport. We redesigned the experience around real user roles, surfacing the right data at the right time and stripping away the noise — not just to modernize the UI, but to bring clarity, confidence, and flow to high-stakes daily operations.
Legacy systems = slow paced friction
The platform was bloated with old systems, clunky flows, and years of tech debt — making even simple tasks feel painfully manual.
Legacy systems = slow paced friction
The platform was bloated with old systems, clunky flows, and years of tech debt — making even simple tasks feel painfully manual.
Legacy systems = slow paced friction
The platform was bloated with old systems, clunky flows, and years of tech debt — making even simple tasks feel painfully manual.
One-size-fits-none
Drivers, dispatchers, and fleet managers all saw the same cluttered interface, despite wildly different needs.
One-size-fits-none
Drivers, dispatchers, and fleet managers all saw the same cluttered interface, despite wildly different needs.
One-size-fits-none
Drivers, dispatchers, and fleet managers all saw the same cluttered interface, despite wildly different needs.
Too much training. Not enough clarity
It took hours of onboarding just to get started — and even then, users still relied on support to complete routine actions.
Too much training. Not enough clarity
It took hours of onboarding just to get started — and even then, users still relied on support to complete routine actions.
Too much training. Not enough clarity
It took hours of onboarding just to get started — and even then, users still relied on support to complete routine actions.
The right info was never in sight
Critical data was buried or scattered — forcing users to dig for what mattered, instead of getting clear insights at a glance
The right info was never in sight
Critical data was buried or scattered — forcing users to dig for what mattered, instead of getting clear insights at a glance
The right info was never in sight
Critical data was buried or scattered — forcing users to dig for what mattered, instead of getting clear insights at a glance
THE LANDSCAPE
EROAD’s legacy platform was bloated and complex — built on overlapping systems that demanded excessive training and slowed productivity. With users ranging from tech-savvy dispatchers to on-the-ground drivers, the one-size-fits-all interface failed to meet anyone’s needs. Information was buried, workflows rigid, and friction was felt across every industry it served — from refrigerated freight to waste transport. We redesigned the experience around real user roles, surfacing the right data at the right time and stripping away the noise — not just to modernize the UI, but to bring clarity, confidence, and flow to high-stakes daily operations.
THE APPROACH
We set out to reimagine a complex, enterprise-grade logistics platform with a modular, future-state design that minimized onboarding friction. To balance innovation with practical continuity, we utilized existing UI components to reduce redundant redevelopment, modernizing where possible without altering core branding or component styles. Our guiding question was simple yet essential: What do different users actually need to see, do, and understand to operate at their best? We were focused on building a flexible system that unified language and logic while allowing each vertical — transport, reefer, concrete, waste — to surface role-specific insights without losing consistency.
Bite > Snack > Meal
Implemented a design system with consistent language, typography, and icons to clearly signal information hierarchy — helping users quickly access what matters most, with deeper context just a click away.
Bite > Snack > Meal
Implemented a design system with consistent language, typography, and icons to clearly signal information hierarchy — helping users quickly access what matters most, with deeper context just a click away.
Bite > Snack > Meal
Implemented a design system with consistent language, typography, and icons to clearly signal information hierarchy — helping users quickly access what matters most, with deeper context just a click away.
Connect Information
Create strong connections between groups of information that relate to one another. Enable users to quickly and easily move between related information groups without losing their sense of place or impeding the task at hand.
Connect Information
Create strong connections between groups of information that relate to one another. Enable users to quickly and easily move between related information groups without losing their sense of place or impeding the task at hand.
Connect Information
Create strong connections between groups of information that relate to one another. Enable users to quickly and easily move between related information groups without losing their sense of place or impeding the task at hand.
Automate the Ordinary
Automate repetitive tasks or workflows, as much as possible, reducing the need for users to manually connect pieces of information to make sense of it. Leverage AI / ML data to predict outcomes, streamline scheduling and minimise managerial manual effort.
Automate the Ordinary
Automate repetitive tasks or workflows, as much as possible, reducing the need for users to manually connect pieces of information to make sense of it. Leverage AI / ML data to predict outcomes, streamline scheduling and minimise managerial manual effort.
Automate the Ordinary
Automate repetitive tasks or workflows, as much as possible, reducing the need for users to manually connect pieces of information to make sense of it. Leverage AI / ML data to predict outcomes, streamline scheduling and minimise managerial manual effort.
Consistent Visual & Verbal Language
Mitigate internal jargon by consolidating labels and setting company wide standards for how elements are references. Discover where the drift in language exists by interviewing weorkers across multiple verticals.
Consistent Visual & Verbal Language
Mitigate internal jargon by consolidating labels and setting company wide standards for how elements are references. Discover where the drift in language exists by interviewing weorkers across multiple verticals.
Consistent Visual & Verbal Language
Mitigate internal jargon by consolidating labels and setting company wide standards for how elements are references. Discover where the drift in language exists by interviewing weorkers across multiple verticals.
THE APPROACH
We set out to reimagine a complex, enterprise-grade logistics platform with a modular, future-state design that minimized onboarding friction. To balance innovation with practical continuity, we utilized existing UI components to reduce redundant redevelopment, modernizing where possible without altering core branding or component styles. Our guiding question was simple yet essential: What do different users actually need to see, do, and understand to operate at their best? We were focused on building a flexible system that unified language and logic while allowing each vertical — transport, reefer, concrete, waste — to surface role-specific insights without losing consistency.
What Shipped & Why It Matters
The result was a modular, role-based platform vision that brought clarity, speed, and usability to the core of EROAD’s offering. Tailored flows for dispatchers, fleet managers, and safety officers replaced the one-size-fits-all model — reducing cognitive load, cutting training time, and making the system usable even for low-tech users. What we delivered wasn’t just a UI refresh, but a foundational shift in how the platform scaled and communicated — a north star blueprint for EROAD’s next-generation product.
Role-based UI cut confusion
We designed tailored views for each user type — helping dispatchers, drivers, and managers get what they need, without digging.
Role-based UI cut confusion
We designed tailored views for each user type — helping dispatchers, drivers, and managers get what they need, without digging.
Role-based UI cut confusion
We designed tailored views for each user type — helping dispatchers, drivers, and managers get what they need, without digging.
Faster onboarding, less support
By simplifying flows and surfacing relevant info upfront, new users could get started faster — with less need for hand-holding or training.
Faster onboarding, less support
By simplifying flows and surfacing relevant info upfront, new users could get started faster — with less need for hand-holding or training.
Faster onboarding, less support
By simplifying flows and surfacing relevant info upfront, new users could get started faster — with less need for hand-holding or training.
Built for scale, not just launch
The modular design system gave EROAD a flexible foundation — ready to support new verticals, regions, and evolving product needs.
Built for scale, not just launch
The modular design system gave EROAD a flexible foundation — ready to support new verticals, regions, and evolving product needs.
Built for scale, not just launch
The modular design system gave EROAD a flexible foundation — ready to support new verticals, regions, and evolving product needs.
Clarity replaced complexity
Cleaner hierarchies, smarter defaults, and focused layouts reduced cognitive load — even for users with low digital literacy.
Clarity replaced complexity
Cleaner hierarchies, smarter defaults, and focused layouts reduced cognitive load — even for users with low digital literacy.
Clarity replaced complexity
Cleaner hierarchies, smarter defaults, and focused layouts reduced cognitive load — even for users with low digital literacy.
What Shipped & Why It Matters
The result was a modular, role-based platform vision that brought clarity, speed, and usability to the core of EROAD’s offering. Tailored flows for dispatchers, fleet managers, and safety officers replaced the one-size-fits-all model — reducing cognitive load, cutting training time, and making the system usable even for low-tech users. What we delivered wasn’t just a UI refresh, but a foundational shift in how the platform scaled and communicated — a north star blueprint for EROAD’s next-generation product.
CLIENT
EROAD
SECTOR
Telematics
Enterprise UX
DELIVERABLES
WebApp
Content